Hey,
My name is Bihe.
I’m a Senior Product Manager at Amazon, where my current work centres on building elevated shopping experiences for premium products and customers. I lead initiatives that improve how 10 million+ customers discover, evaluate, and trust higher-end brands on Amazon in Europe and Worldwide. Previously, I have also launched products leveraging AR/VR technology to assist fashion shopping online, as well as built marketing technology tools used by thousands of marketeers at Amazon.
Before Amazon, I owned end-to-end P&L for FMCG brands in Europe and China, helped rejuvenating brand growth via redefining 4P Strategy. My years in FMCG helped me build strong financial and commercial acumen.
Beyond my core role, I’m enthusiastic about property investment, a foodie looking to try new and exciting restaurants in London, and big in travelling. Being an expat in the UK myself, I have first-hand experience with the stress while living in a foreign country on a visa. So I also share my experience of applying for the UK Global Talent Visa in Tech on my social media channel.
Native in Mandarin, I’m fluent in French and German thanks to my years of stay in continental Europe.
